Solar water heater industry reshuffle accelerated

Following the photovoltaic industry, domestic solar water heater industry is also experiencing a turbulent If the decline of the photovoltaic industry more constraints derived from external market factors, the feast of the solar water heater industry, more from within the industry to wash card. After more than ten years of rapid development, the industry is experiencing break the pattern, reinvent the wheel, to raise the threshold change of survival of the fittest.

Decade of rapid growth, once facing bottlenecks

The development of solar thermal industry for nearly 30 years, especially over the past decade has made rapid development, industry annual growth rate of more than 30 ℅, ahead of other industries, the output value of the development to the six or seven hundred billion. 1000 According to incomplete statistics, existing solar water heater manufacturers, solar panel distributors of more than 10000.

The data show that since 2009, solar energy products to the countryside, gradually recognized by the rural people, rural from urban to urban high and then, the market has done hundreds of billions of capacity. According to incomplete statistics, in 2009 the output value increased to 57.85 billion yuan, 73.5 billion yuan in 2010, jumped to 93.5 billion yuan in 2011.

After 10 years of rapid development, solar energy has entered a stage of growth is slowing, compared with 30% of the growth of the solar industry over the previous year, the growth rate of only 17.6% in 2011.

Currently, despite the strong solar enterprises continue to be strong, only 2012 solar thermal business into the various stock market there are four particular sunrise listed in the Shanghai Stock Exchange A board, had a shot for the entire industry practitioners strong shot in the arm. But small businesses off the closure of discontinued tide dealers face of "adequate" began to shake, and some replacement brand, some simply exit the market. The development of the industry is facing an unprecedented bottleneck.

The industry reshuffle acceleration former boss out

"No-name, market chaos" is the portrayal of the solar cell market. The annual output of solar water heaters in China is about 50 million units, of which more than 80% of a variety of small brands. Those who are not qualified, does not meet the technical standards set threshold is too low, can come in this disorderly competition led to the vicious cycle. Accompanied by the acceleration of the industry reshuffle, to keep up with the market development of enterprise, began to be cleaned out, experts said, the next 3-5 years, this figure will be more than 50%.

It is worth mentioning that the Emperor Ming of the year, once the industry leader of high-profile announcement to "flee" the water heater, the transformation of "climate improve the mall. I understand that the past three years, through the Conference in Sun City, Emperor Ming tentacles extend to the exhibition, hotel, travel, the actual gain is not large, one micro-row hotel project in the first three quarters of last year losses of 4420 million. In addition to their own poor management, industry competition Emperor Ming face enormous pressure.

The reporter from the shares of the controlling shareholder of Emperor Ming Huang Ming Holdings' financial data, 2008, 2009, 2010 and the end of September 2011, Emperor Ming Holdings net profit of the consolidated financial statements were $ 1.97 billion, 1.09 billion, 0.75 billion and $ 0.28 billion. As can be seen from this group of financial data, Emperor Ming Holdings marked decline in profitability in recent years. Emperor Ming has frankly stated in its bonds to raise the book, "As competition intensifies, the market share of the company is facing downward pressure increasing."

The former leader of this "high-profile" curtain call the solar water heater industry. With the growing competition in the industry reshuffle will accelerate. "This industry is not necessarily a bad thing. Enterprise with industry experts put it no longer adapt to the market out, step-by-step market of good corporate mergers and acquisitions to become bigger and stronger, is conducive to the overall healthy development of the industry."

The environmental general trend promising industry

Prospects for the solar industry, many experts and enterprises given the high expectations in the just-concluded economic forum, a researcher at the China Institute, Chinese Academy of Social Sciences, Zhang Shuguang solar industry prospects are very bright ", speaking on the topic, and that it is a beautiful China Construction important issues.

The experts say that the future of technology and innovation is the development of the industry in the direction. Only has the advantages of these two aspects of the enterprise will be bigger and stronger. Currently, mainstream manufacturers have introduced innovative products and strategies, such as micro-energy technology strategy to upgrade Sunrise Oriental Tsinghua Sunshine "plumbing" products, force Norit from cryogenic applications toward high temperature application upgrade. The application of these technologies will undoubtedly improve industry threshold, promote the development of the industry has played an important role.

This regard, as the industry's first listed company, Sunrise Oriental has a more profound experience, we understand that several years ago will technology R & D as the strategic objectives of the enterprise development.

After years of development, the company photothermal conversion efficiency and thermal insulation coefficient is much higher than the industry standard of the country, in a leading position in terms of integrated application technology, process equipment designed and has a complete industrial chain. With state-of-the-art technological innovation and craftsmanship, products exports to over 100 countries and regions. For the development of the industry, the officials said, in the backdrop of the national energy saving policy, the industry will usher in a more broad space for development, in 2012 the output value of over one hundred billion has no suspense. The reshuffle after the solar energy industry will be more mature and healthy.