After the horrors of the market in 2012,
"the whole army defeat following the solar photovoltaic industry, has been
hailed as a sunrise industry, solar thermal industry nor comfortable.
February 12, the the Yangzhou City Wuting Jiaozi solar water heater factory general manager Zhang Yunjun to the "China Enterprise News" reporter revealed that the "sunrise industry in the eyes of the layman, from last year to become a sunset industry, the solar controller water heater market sales year-on-year decline in 30 % -50%, a lot of small businesses do not do either find a way out, either like us in transition, many medium-sized enterprises is riding a tiger. "
Currently, Zhang Yunjun has from home machine retail market to the hot water project market integration into product manufacturing marketing led marketing works to expand. The same time, in the development of solar hot water project at the same time, Zhang Yunjun withdraw to enter the wine trade field, the present margin wine distributor Yangzhou city, seeking development through the "legs" to walk layout.
"A few years ago, we plant a year in sales and can still do more than 20 million yuan last year, has less than 10 million yuan, the solar water heater market is getting harder and harder, the console market is fully saturated, commercial engineering machine market competition from cheap excessive, gross profit dropped from 40% to 50% to 20%. "Zhang Yunjun not conceal the decline in the status quo of the solar water heater business, he was even more worried that the next few years the market of the charge controller thermal industry The room for growth is uncertain.
He further disclosed thatYangzhou
Chinese solar water heater business had more than 5,000, mainly, Jiangsu Province, the solar water heater production is mainly concentrated in the city of Yangzhou, Nantong, Lianyungang in Jiangsu, Shandong, Zhejiang and other areas.But more than 95% of the solar water heater market share, mainly in three or four markets, has been solar water heaters is facing "difficult town resistance.
"Now, the rural wholesale price of a solar water heater in 1500 yuan, only 800 yuan cheapest water heater dealer to sell a profit of only two or three hundred dollars." Zhang Yunjun revealed that due to the rural market tends to be saturated, since 2011large enterprises since they price war market reshuffle, many SMEs do not have the strength to participate in, and can only be faced with the predicament of shrinking market sales.
"In the past, a worker as long as the one-year cost of 2-3 million, the factory now raise the cost of workers rose to 50,000 yuan a year, the cost of middle managers to 8-10 million." Zhang Yunjun to Chinese enterprises "Reporters calculations," do home machine market, factories each of the gross profit, but more than 100 yuan, the SME annual sales of at most 2 million -3 million units. although doing mppt solar charge controller hot water project the amount of each project to achieve 10 million, gross profit of 30 000 -4 million, but removed RBI relations and commission expenses, profits pitiful as a 50 or so factory owners to maintain breakeven good. "
February 12, the the Yangzhou City Wuting Jiaozi solar water heater factory general manager Zhang Yunjun to the "China Enterprise News" reporter revealed that the "sunrise industry in the eyes of the layman, from last year to become a sunset industry, the solar controller water heater market sales year-on-year decline in 30 % -50%, a lot of small businesses do not do either find a way out, either like us in transition, many medium-sized enterprises is riding a tiger. "
Currently, Zhang Yunjun has from home machine retail market to the hot water project market integration into product manufacturing marketing led marketing works to expand. The same time, in the development of solar hot water project at the same time, Zhang Yunjun withdraw to enter the wine trade field, the present margin wine distributor Yangzhou city, seeking development through the "legs" to walk layout.
"A few years ago, we plant a year in sales and can still do more than 20 million yuan last year, has less than 10 million yuan, the solar water heater market is getting harder and harder, the console market is fully saturated, commercial engineering machine market competition from cheap excessive, gross profit dropped from 40% to 50% to 20%. "Zhang Yunjun not conceal the decline in the status quo of the solar water heater business, he was even more worried that the next few years the market of the charge controller thermal industry The room for growth is uncertain.
He further disclosed that
Chinese solar water heater business had more than 5,000, mainly, Jiangsu Province, the solar water heater production is mainly concentrated in the city of Yangzhou, Nantong, Lianyungang in Jiangsu, Shandong, Zhejiang and other areas.But more than 95% of the solar water heater market share, mainly in three or four markets, has been solar water heaters is facing "difficult town resistance.
"Now, the rural wholesale price of a solar water heater in 1500 yuan, only 800 yuan cheapest water heater dealer to sell a profit of only two or three hundred dollars." Zhang Yunjun revealed that due to the rural market tends to be saturated, since 2011large enterprises since they price war market reshuffle, many SMEs do not have the strength to participate in, and can only be faced with the predicament of shrinking market sales.
"In the past, a worker as long as the one-year cost of 2-3 million, the factory now raise the cost of workers rose to 50,000 yuan a year, the cost of middle managers to 8-10 million." Zhang Yunjun to Chinese enterprises "Reporters calculations," do home machine market, factories each of the gross profit, but more than 100 yuan, the SME annual sales of at most 2 million -3 million units. although doing mppt solar charge controller hot water project the amount of each project to achieve 10 million, gross profit of 30 000 -4 million, but removed RBI relations and commission expenses, profits pitiful as a 50 or so factory owners to maintain breakeven good. "
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