2013年12月1日星期日

SMA cable intended to buy cheap love to enter the Chinese market

It is understood that the global PV inverter giant SMA Solar Technology AG has signed a contract to acquire its 72.5% stake in love with  volt cable New Energy Co., last December 20. The industry believes that, SMA This acquisition marks a 40 percent share of the global market share of inverter formally enter the Chinese market.

Notably, SMA is the absolute leader in the global market and technology inverters, SMA heyday once occupied more than 70% of the global market, although its market share has decreased, but remained at around 40%. Therefore, the industry fears that this acquisition may cause long-term damage to the young Chinese inverter industry. SMA eliminates the threat of competition through mergers and acquisitions, as well as prepared to enter the Chinese market through the acquisition of local companies to address potential barriers to market entry.

SMA's CEO Pierre-Pascal Urbon had said earlier in a press release in the next few years, China will become the world's largest PV market. Due to the particularity of the Chinese market can not fully enter the market. The acquisition is highly strategic significance in the history of the development of SMA. SWS said the new energy industry analyst Yu Wenjun, SMA of this acquisition can play the effect of eliminating the threat of competition in the local market, more importantly, SMA can pass through the acquisition megavolt love the pure sine wave inverter cable Product sales to the domestic photovoltaic projects, and thus indirectly to get the Chinese government subsidies, really into the Chinese market.


Foreign companies in the "dual" stick acquisition raised doubts since last year, European PV companies promoting the "double reverse" survey, the Chinese PV companies of collective depression, and megavolt love for SMA cable from this merger, the election of PV http://www.sungoldpower.com in China The most difficult business opportunity "cheap buy the dips", but also makes them question the outside world.

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