2013年5月13日星期一

The depth of the photovoltaic industry reshuffle will last 4-5 years


Winter of PV industry in China will continue. EU-8 agreed to levy an average of 47% of the punitive tariffs on Chinese solar companies, which will make the the struggling PV industry in China living environment in the loss, bankruptcy sharp deterioration. Future development of the industry trend of how? New growth point where? As Europe's leading energy saving and environmental protection products and service providers blessing to the Group Chairman and CEO Liu Jiayong, given his answer.

The industry's most current lack of confidence, which is the most basic judgment of of Liu Jiayong current home solar panels industry situation. "Good, suppliers courage, courageous Bank, Government courageous, bold buyer confidence going up now no one in the entire chain confidence, bank to the retraction of the government toretraction, the business owners to the retraction of the suppliers to the retraction, an industry circulation rely on cash flow, cash flow is supported by faith, when one of the industry's lack of confidence means that there will be a huge crisis in the industry. "

He put emphasis on the relationship between faith and information, should pay attention to the symmetry of the information at the end of 2010 and 2011, when rising confidence in the industry should be to recover. Because in the expansion, the direction of each investment are the same, then the value of the information is very large. This stage, the industry has a poor signal, confidence is more important at this time. People and businesses are the same, in the trough when need most is not information, but confidence in the climax when, every day, will feel that I am the best, and at that time is the most fallible, it is necessary to listen to the information . "

He believes that this industry is facing is the depth of the shuffle, next year the situation is still not optimistic, the overall recovery will take 4-5 years to 2014, or equilibrium point. From the external market, the domestic real economy to pick up still takes time, the European economy has not improved, and also take a few years to open up emerging markets.
New growth point in the service end of the industry should hold together for the winter

But for his own, but now they are the most confident. His confidence comes from two points, one is the development of new energy is just supply and demand in the economic environment has changed, there have been some local problems, the general direction is not wrong, but also sustainable development. The second is a blessing to so many years did not enter the production chain, has been rooted in the field of sales channels, "do the most good things," and has been actively seeking to transition. Starting in 2011, the PV 
monocrystalline solar panel market into the winter, Fortune Group has sniffed out a precursor of the industry crisis, began to plan for the winter plan for the future layout. 

In March 2012, the new European energy Sun Valley officially began operations aimed at the depth of development and brings together a wide range of solar products for civilian use. The same year, the birth of PVGO brand, its products include not only the solar home systems and mobile charging power light products, but also covers the low energy consumption, air purification, recycling of used batteries and other category. "Low-carbon life is not just solar, we will be career beyond this far, says Liu Jiayong.

Fu from solar distributors transition to new energy end-use applications products supplier. And the next 3-5 years, the center of gravity positioning the Chinese market, in conventional solar market further contraction in the market. "This one is real reshuffle in the photovoltaic industry, the front is not very short of that crisis in 2009, 2008 wavelet children but must be real shuffle, began to someone pondering a wide range of commercial model. "

He believes that grew up in the depth reshuffle must be the server and channel side, because it is sorely lacking. Industry to forget about the production, R & D, the development of service-oriented enterprises. "Just as the Internet, before the beginning of the rise of the Internet, we all stare at the hardware, we are doing the hard drives, motherboards, graphics cards, monitors, these enterprises is very strong, if, at the present point of view, the real rise of the Internet is certainly the emergence of service providers the solar industry is so huge production release does not go out, the main reason is the service provider is not to force. "

He called on the industry unite, strengthen communication, pushing the winter, to be found in their respective segments of the positioning. The establishment of specialized agencies, in-depth research of the market situation and national policies, which is the crisis of the lesson. While looking forward to the other industries combined with their own advantages of cross-border development. Support for new energy sources is expected to increase from the policy level."Nor is it certain expectations to how much money, just give us some support, allowing these companies to see hope on OK. Poor solar energy, wind energy is not good, but that does not mean in this direction would be wrong."

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