2013年7月9日星期二

Inverter price war caused industry to vicious competition


Inverter PV plant as a core power device, based on the current average cost of photovoltaic power plant construction to count, the inverter of the total cost of photovoltaic power plants 6% to 8% (1MW system cost about 10 million yuan). Multi-author learned that the domestic large-scale 500kW inverter price, overall market prices in June from 0.6 to 0.7 yuan / W or so, the current high-power inverter with prices from 0.4 to 0.6 yuan / W, between 0.5 Yuan / W for the benchmark fluctuations. Small power inverter prices at 2 yuan / W or so, prices are also slow down.

The industry veteran, said inverter decline in product prices will be a trend, which originated irreplaceable raw materials, large-scale production and product design to enhance the level. We must dialectically decline in the cost of such phenomena, for any one industry, the lower the price the market is conducive to further expand the scale, is conducive to the rapid development of the whole industry. Because inverter prices fall, reducing the investment cost of photovoltaic power plants, photovoltaic power plants to enhance the return on investment.

Meanwhile, the cost reduction and the inverter fierce competition between manufacturers, encourage enterprises to continuous technological innovation, improve management and operational capabilities. Of course, making the inverter prices declining corporate profits for R & D investment will be a certain degree of restraint, the long run is not conducive to the development of enterprises. Overall, the invertertechnology is still in a relatively developed stage has for many manufacturers in terms of development opportunities, but you can be sure that eventually have the technical and cost advantages of the enterprises in the future photovoltaic feast will win.

China manufacture inexpensive, has been corporate competitive advantage in the international arena is one important factor. However, this trend is a shift, once the PV bid "low bidder" phenomenon has disdain for the mainstream market, the final cut-throat who can not walk long. I consulted on this issue Sunshine Power Beijing Branch Vice President Daijun Zhen, he said that the current power inverter sun more than 70% of the raw materials are imported, the price decline was not much room. As the market develops, the inverter rationalize the prices, profit margins also tend to normalize.

In the strength of powerful large enterprises who could barely see the price war also can not smell the color and taste, but for that part of the terms of scale, technology or R & D are relatively weak off grid inverter enterprises, experienced a battery a new pattern sheet assembly plant after the change, they will face the risk of bankruptcy, which allows the inverter to industry restructuring and work will become more standardized and mature.

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