PV inverters SMA thin breakthrough rapid price declines

Recently, SMA PV inverters giant lowered 2013 earnings data sparked widespread concern in the industry - 2013 annual sales of 900 million euros from -13 one hundred million euros down to 900 million euros -10 million euros, 80 million loss this year is expected to to 90 million euros .

SMASolar CEO Pierre-PascalUrbon to poor performance due to cost pressures and declining demand in Europe . He said , "As the world market leader , SMA particularly affected by changes in the global PV market impact , the market is characterized by high global price pressures . Moreover, the European demand for our core markets have fallen sharply, while the new Asian and U.S. markets is not able to make up . "

The past two years by the European debt crisis led to shrinking demand in Europe cut solar subsidies , overcapacity and other multiple factors , the global PV market landscape has been significantly change . European Photovoltaic Industry Association EPIA mid-year release of " 2013-2017 Global PV market outlook ," the report said, 2012 years ago, the European market, accounting for the global installed capacity of PV systems add more than 70% , in 2012 this proportion to 55%. This year, the vast majority of the world's new PV systems are installed in markets outside Europe .

On specific figures, in 2011 the European photovoltaic installed capacity reached 22.4GW, 2012 . Grid installed capacity reached 17.2GW. 2013 , Europe is expected to decline photovoltaic installed capacity will exceed 6GW. " Europe is the result of falling demand sales frustrated SMA main reason ." Inverter has been concerned about the development ofthe industry and is engaged in the industry for nearly 10 years, veteran Zhan- wide , said in an interview with reporters .

"This year, the focus has been China solar market , the USA, Japan , Australia and other countries transfer . Industry chain manufacturers should follow the pace of the market , to the transfer of these regions in the new market environment to make adjustments and respond . "In fact, this year, in March , SMA to 160 million yuan to buy MeV energy 72.5% stake in the new , just want a prosperous future in the Chinese market . However, the domestic inverter with charger market competition , coupled with the trend of sharp decline in prices , so that Big Brother SMA somewhat acclimatized.

However, the SMA Zhan- wide post more optimistic that next year will force SMA . He said , "Emerging markets will continue to grow in the coming years , the market is still many opportunities . SMA acquired after MeV love Faso internal integration and standardization takes time. Once SMA prepare future there will be a good performance ."

SMA to next year 's market is full of expectations. The company said in a statement for the performance down , " new products on the Japanese market in 2014 will help them to increase their market penetration in Japan , while the recombinant MVA new energy will increase next year 's sales in China . These developments , enable the company to return to profitability in 2014 and sales growth . "