PV inverter market leader SMA sales by the downturn hit

PV inverter leader SMA Solar Technology has said that due to the unexpected weakness in further pricing pressure and its core European market, it will not achieve full-year revenue target. The company had expected full-year revenue decline to 900 to 1300 million euros, could reach break-even status. However, recently the company expects to generate losses from 8000 to 90,000,000 euros, revenues of 900 million to 1 billion euros.

SMA Solar CEO Pierre-Pascal Urbon said: "As the world market leader, SMA particularly affected by changes in the global PV grid tie power inverter market, the market is characterized by high global price pressures addition, a substantial decline in European demand for our core markets. , and the new Asian and U.S. markets are not able to make up, so we adjust the structure to adapt to changing market conditions and impairment of assets. Moreover, Zeversolar emergence of new losses. "

The company is being affected by intense competition and the average selling price continued to decline, but expects its core markets in Germany this year compared to 2012, thousands of megawatts of installed decline in numbers will appear. Although the company expects the new product to the Japanese market in 2014 will help to improve its market penetration in Japan, while the restructuring Zeversolar will increase sales next year in China, but the SMA Solar is not yet a booming market in Japan and China The main participants.

The company noted that, in particular, these developments should be supported until 2014 revenue is expected to reach the level of 2013, enabling the company to return to profitability. "Given our existing strategies and measures have been introduced, before we take the necessary steps to be able to return to profitability and sales growth in 2014, especially the cost cuts and staff have begun to adjust the measures to be fully effective in 2014 for the first time."

Urbon added:. "With the launch in the United States and Japan Sunny Tripower, we will benefit from the expected strong growth in these areas in addition, we will launch our first product developed http://www.gridtiepowerinverteronline.com/ entirely new product platforms provide a very SMA. with innovative solutions, exclusively for our future energy supply demand customization, which makes us stand out from our competitors, especially in this attractive growth area. "

However, SMA Solar recent years has been losing market share to main rival, showed lower revenue targets, while global installed capacity of more than 35GW to achieve another record year, which means a further loss of market share is expected to appear in 2013.