The solar - rural marketing strategy

The vast majority of the thousands of solar water heater manufacturers has been vast rural as the main battlefield. To some extent does development start of a new market in the field of energy. Expected to 2020, the rural consumption market for solar water heaters will reach 170 million -1.8 million square meters, accounting for about 60% of the total consumption. In the face of such tempting in front of the big cake, many solar manufacturers have been salivating, eager. Additionally, in recent years, the farmers' income and consumption levels continue to improve, there will be greater demand for space solar consumption growth will be faster than the city. Purchased in rural areas the proportion of the water heater (gas, electricity, solar water heaters), solar water heaters for its energy-saving, environmental protection, water capacity, low operating costs, have the advantage of installation conditions, has become the first choice for rural water heater market.

The situation in the solar industry, on the other hand, so many manufacturers also clearly see, the rural market is the most competitive solar brand products, no-name products are mixed up with a market. Limited ability to distinguish the brand, brand awareness and consumer groups, large market space for many businesses. Technology low and the industry as a whole, the lack of strict market access system, and standardize the market surveillance system, the solar industry homogenization of a very serious problem. Many solar manufacturers, particularly solar water heater manufacturers, in order to avoid the homogenization of competition in rural markets, rural market must choose selling differentiated products, "campaign" in order to make the odds improve, you must also have differentiated competitive strategy.

Marketing From EMKT.com.cn team match actual products

The rural market is fragmented, accommodation, catering, transportation and other ancillary services measures is relatively backward, sometimes the time to be changed according to the habits of the rural people. Solar energy companies to develop the rural market must have a team willing to endure hardship (including self-built the They and distributors team), sales team building should be as localization, or to find some part-time clerk in each town, to give high mentioning become temptation, so that would be better suited to the characteristics of the local market. Sales management should be as flexible as possible with good incentives to stimulate the enthusiasm of employees, and allow employees to do the self-motivation.

For solar manufacturers in addition to self marketing team of hard-working, to marketable products and team matches. Whether it is for self-built team itself, but also the distribution agent responsible. The design of the product to suit the aesthetic requirements and customs of the rural areas. I need to emphasize that the solar stent to strong, thick, durable principle, the whole colors to concordia feel the impact of a feeling of closeness to the purchaser powerful visual and generate sympathy and affection, they also have a brand for rural market products. Many rural areas there is no running water, installation of pumping booster pump and cold water reserve tank. This requires the design of solar energy for a particular installation conditions to be used, practical, good enough for the standard, which is also a way to reduce the after-sales service amount. The rural market is by no means inferior solar dumping ground, even if you sometimes profitable, but as time goes on, the product maintenance costs will increase. Will not have a good reputation not only in propaganda, but also bad news travels affect your reputation and sales.

They chose a good marketing a good solar brand can directly use the power of brands to achieve rapid effect on the amount of advanced marketing experience, is very beneficial for enhancing the level of dealer marketing. So for long-term business thinking solar manufacturers must create teams and product "match" the opportunity.

Develop products suitable for rural consumption price

Overall, the level of income of rural residents is still very low. Product prices majority of farmers users to buy solar energy is the most sensitive, the most direct factor. To select the middle and low-priced products to fight rural, middle and low priced products but I said not to let you go to the distribution of low-quality products, but to comply with the solar country, industry standards as a precondition. Therefore, should be developed to target consumers accept prices affordable to win. The rural consumption mainly traditional frugal price often becomes the primary consideration when the purchase of goods. So put the rural market of products, both to be suitable for use in rural areas characteristics, but also strive affordable price.

In this case, the best products to enter the rural market is the second and third tier brands, rather than left to the big brand business opportunities, many businesses in the attack on the rural market, at the expense of product quality in exchange for cheap, this would be extremely foolish. . The farmer's heart is kind, good heart damage, and directly change for hatred. Eventually these "moving stone smashing feet" will be out of the market. As a leader in the solar industry, Norit force from the outset, standing on a higher vision up Looking to the future development trends of the market, is not anxious in the "price war" and those small and medium-sized water heater manufacturers, but as a powerful tool to drive sales by constantly improve their product quality, and in the annually heavily organization "millions of users large return visit" activities, corporate and brand image depth the vast rural market, in the eyes of the majority of farmers and establish a good brand brand image, and thus fundamental to stimulating sales, to promote the development of the market and to a certain extent.